Today, I would like to salute our client, Equity Estates. Based in Atlanta, Georgia, Equity Estates recently became a corporate partner of the Jack and Jill Late Stage Cancer Foundation, which provides WOW! experiences to children and families who have a Mom or Dad with late stage, limited life expectancy cancer. We applaud the entire Equity Estates team for supporting such a great cause with its time, energy and resources.
We at VOCA always encourage our clients to participate in some sort of good works campaign. Whether the client chooses to support one charity in particular or donate goods and services to a variety of charities, any type of good works campaign can be incredibly beneficial in a variety of ways.
For one, undergoing a good works campaign can boost employee morale. Supporting a good cause as a team helps employees to feel they are working together toward a common cause that gives back to the community. When employees see that their company cares about the community around them, it builds trust and loyalty.
Second, doing good works can help a company reach its target audience. This requires extensive research into a variety of campaigns with the goal of finding a cause that is supported by your target demographic. For example, if you want to reach the medical community, a charity focused on cancer research or providing health care services to those who cannot afford them will carry much more weight within the medical community than supporting a charity that helps build playgrounds for kids (although obviously both causes are important).
Third, good works results in good PR. In addition to a media relations campaign touting the client's product or service, a good works campaign helps to build positive, feel-good PR about the company within the local community. It humanizes the company, builds trust and credibility and provides a strong human interest angle to the campaign.
And last but not least, it's the right thing to do. We are all responsible for giving back our community, in any way we can.
